Price: $110.00 - $60.00
(as of Jun 12, 2025 11:22:18 UTC – Details)
“Dive deep into the transformative power of metaphors in understanding consumer behavior with Zaltman Metaphor Elicitation Technique by Gerald Zaltman. This pioneering work unveils the groundbreaking technique that revolutionized market research, enabling marketers to uncover subconscious thoughts and emotions driving consumer decisions. By exploring the intricate layers of metaphor, Zaltman demonstrates how to elicit insights that traditional methods often overlook, offering a pathway to truly connect with audiences. Whether you’re a marketing professional seeking innovative tools, an academic exploring consumer psychology, or a business leader aiming to align your strategies with customer needs, this book provides an indispensable framework for meaningful engagement. Rich with case studies and practical applications, it’s a must-read for anyone aiming to elevate their marketing research capabilities. Discover the intersection of science and creativity in marketing and unlock the potential of deeper consumer connections. ”
Publisher : Vibrant Publishers
Publication date : January 14, 2025
Language : English
Print length : 340 pages
ISBN-10 : 1636513611
ISBN-13 : 978-1636513614
Item Weight : 1.37 pounds
Dimensions : 6 x 0.96 x 9 inches
Book 45 of 87 : Legend in Marketing
